Most times, a designer will provide you with their recommendations and let you know what they need from you, *how long it will take them and the cost. *How long it will take a designer actually depends on YOU and whether or not you have all the information they need. Which brings me to…
You would not go to a restaurant and expect the chef to know what you want and if someone asked you what you wanted your answer would never be “Just do whatever it is you do & I will love it I’m sure” So I have no idea why you would answer your designer in the same manner. The chef needs to know what you want in order to provide it for you and a designer needs to have content, YOUR content, in order to provide you with whatever it is you’re asking for.
Text that answers the w5 (who, what, when, where, why) of what you want to market. Who are you? What are you doing? When is it happening? When are you open? Where can I find your products or services? Why do I need this? And how much is it going to cost me or how can I find out more information?
I do not like it when people steal… ehem… “borrow” and “use without my permission” something of my design with the intent to reproduce not for the original audience or in the manner of my choosing, so please do not ask me to do that to someone else. If you don’t have photos, take some. Use your smart phone if you have to just make sure the picture is clear and not blurry. We can edit and crop.
Not having this to your designer in the beginning of the project or upon request by your designer is not a reflection of their abilities as a designer but in yours as a project manager. If you tell us you’ve noticed errors in the text and are editing the text, we stop production. Why? Because the simplest changes sometimes have the most impact on our designs. Changing 20 words to 5… makes a huge difference in the lay-out. The bigger the changes to your edits… the longer it’s going to take, because in most cases it’s not a simple copy and paste or drag and drop.
I was once given about 3-4 paragraphs of text and 1 logo and asked to make a 5 page website and I have a designer friend who was given 11 pages on 8.5 x 11 paper, double sided and asked to put it on a single panel CD cover. Like WTF? Seriously people? But guess what! We did! How? we’re magic and that’s part of our job description now-a-days!
It wastes my time if I have to stop designing to look up or find/ create content you probably have and should have given me.